Brot Monster (Brot = Bread in German) is a German company in Paris making 100% natural, traditional bread, with imported flour and seeds from Germany.
The main goal of the company is to excel in the production of its bread, exploring new recipes yet maintaining the nutritional value of the bread.
The name ‘’Brot Monster’’ comes from the appearance of the pastry in transformation when waiting for the preparation of the bread.
If two curls compose a regular B letter, an addition of one more could then express the monster hidden in the bread, as well as designing the well-known bread symbol.
By the simple addition of a curl, the identity can then directly and efficiently allude to the ‘’Brot Monster’’, as well as clearly specifying the main product of the company.
Art Director, Logo, Business Cards & Labels.