February 2019

FELICE is a personal assistance company. It aims to provide an online service to simplify the lives of employees. FELICE puts its members in touch with individuals or professionals in order to provide help and answers to their needs. 


FELICE comes from Spanish FELIZ (happy).


The visual identity consists of a simple rebound on FELICE's F curve giving this positive and enterprising tone.

It comes with a blue and yellow color scheme, soothing and enthusiastic. These elements make the design look calm, warm and welcoming. It induces a reassuring tone specific to FELICE which proposes to relieve the daily life of its partners.


February 2019 (Paris, France)

© 2021 Studio WHA-T