Atelier Extramuros is a pioneering company of Up-cycling that creates high-end furniture from recovered and upcycled wood.
The visual identity is, in appearance, a set of lines and symbols combined in the manner of an alphabet representing furniture under construction and referring to the imagination of assembly. Essentially, it represents the letters E and M of the name 'Extramuros' derived from this alphabet, together drawing a piece of furniture, and directly referring to the way in which the company produces its furniture.
The new identity then expresses a furniture under construction as well as the letters E and M of 'Extramuros'.
The use of yellow, pink, black and grey play on the declination that Extramuros makes with their furniture, as well as reinforcing their positioning of a fresh, contemporary, dynamic, innovative and creative company.
Artistic Director, Logo, Business Cards, Book Photo, Website, Flyer, Animation, Communication media...