The Tool association was created to contribute to the problem of the ecological crisis and to help it to get out of it, or at least to cross it.
The logo aims to integrate the values of recycling, circular economy, self-help, wants to be impactful.
The colors, although recalling (in spite of them) the idea of nature and environment, were chosen in order to impulse a strong energy inducing the notions of attractiveness, benevolence, with a magnificently stimulating and unifying character.
The choice of totems was made to illustrate each animal by the habitat that would 'define' it.
November 2019 (Paris, France)